The $100k Funnel

Here is the revised path to $100k in collected cash.

Step 1: The Ad

• Hook: "Agency Time-Tax Calculator." We drive to the free calculator to get the lead and prove the pain.
• [cite_start]Goal: Get the prospect to quantify their own "Staff Time Tax"[cite: 26, 753].

Step 2: The Front-End (Collect Cash 1)

• [cite_start]Offer: The "Thank You" page for the calculator sells one thing: The $6,000 Velocity Pilot[cite: 58, 783].
• [cite_start]Positioning: This is a 10-day, focused evaluation to prove the 80% ROI[cite: 58, 770]. We are de-risking their decision.

Step 3: The Ascension (Collect Cash 2 & 3)

• Trigger: We deliver massive value in the 10-day pilot.
• [cite_start]Offer: We sell the subscription: "The Monthly Lever" ($20,000) or "The Annual Scale" ($196,000)[cite: 48, 49].
• [cite_start]Gate: To activate the subscription, they pay the "Setup (Pilot Credit Applied)" fee of $18,000[cite: 56, 859].

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The Math to $100k

This gives us two clear paths to the first $100k in collected cash:

• Path A (Pilots Only):

  • $100,000 / $6,000 = 17 Pilots.
  • This is high volume, low friction. We can hit this target just by selling the pilot.

• Path B (Pilot to Subscription):

  • Client 1: $6,000 (Pilot) + $18,000 (Setup) + $20,000 (Month 1) = $44,000
  • Client 2: $6,000 (Pilot) + $18,000 (Setup) + $20,000 (Month 1) = $44,000
  • Client 3: $6,000 (Pilot)
  • Client 4: $6,000 (Pilot)
  • Total: $100,000

We only need 2 full conversions and 2 new pilots to hit our goal. This is far more efficient. It builds our recurring revenue base while funding acquisition.

This is the model. We focus all marketing on selling the $6k Pilot.